Branding

Discussion around existing CoTech branding - mainly on website and discussions around how this is working currently

Needs:

• current content - not all coops are here, and some are no longer members
• easy to update for all coops
• clear visual identity and messaging - simplicity
• priority user journeys - 1) client focus 2) new coops 3) existing coops - awareness of the CoTech community
• accessibility

Discussion points

• site architecture
  • Members
  • About (what is Cotech, why hire a coop/s & how, why join a coop, why join cotech)
  • Case studies/news (of coops - potentially monthly case study/new from a coop)
• call to action: Join Cotech, Hire a Coop

Actions / decisions:

• Confirm existing members - Members - some are no longer operational, how to validate / latest info?
• How do we define members between those contributing? Full members & associate members?

History / inspiration

• 2018 coops UK collaborative pitch
• dovetail.network (Built by CAST & SIDE Labs for Catalyst)
• wearewithyou.org.uk - clear call to actions & user journeys